Service Description

The final project asks to develop a Social Brand by designing and integrating a service, an experience, an event and a product.  Around these branded combinations,  an  Integrated Master Plan - composed of landscape, urban and social architectures -  emerges. The project finds context in Santa Cruz del Islote, the world's densest island north of Colombia. The three design disciplines must respond to the presence of the newly-developed Social Brand, not the other way around.  The Integrated Master Plan, its user experience and the activities conceived are introduced into a digital platform for its exposure, promotion, and potential commercialization.