Service Description

*This course is currently offered in Spanish. Learn how to see tourism as a mechanism for retrieving intangible experiences. In this course, tourism escapes the museum and travels to find the relationship of the landscape to the city. Understanding the landscape around the city, it becomes a universe for a person to be exposed and integrated to new sensorial experiences. Indeed, the participant, from any background, will find that tourism goes hand in hand with time and its experiences in space, for the tourist periodically examines, as in dialoguing with the landscape or the city, the signs of new appearances in the landscape, cracks in the city, lines that have blurred, changes of color and its disappearances, among other intrinsic and sensitive moments of the place. Tourists from the Creative Class can be invited to produce the chronicles that ignite and maintain tradition relevant; for this segment, the life of the instant becomes the chronicle of that experience. Learn how to juxtapose an experience over data driven information related to site specificity in order to fuse creativity based traditions, the relation between natural environment and culture and the behavior of contemporary economies compared to ancient rural trading times. All these unrelated, but pertinent data will be used for the development of a digitally supported application to bring to life a newly-created data-driven territory; a new set of amenities within and for a first-class, renowned tourism destination. Deliverable: The Data-Driven Tourism Master Plan in Rome, Italy.

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